Privacy Policy

Last updated: 03.02.2026

1) WHO WE ARE

  • Business name: Tranquil Baby
  • Contact email: demelza@tranquilbaby.co.uk
  • Contact phone number: 07830131495
  • Address: Chapel Park, Launceston, Cornwall.
  • Website: www.tranquilbaby.co.uk

This Privacy Policy describes the information that Tranquil Baby collects through booking forms, email and its website located at www.tranquilbaby.co.uk.

Tranquil Baby collects and holds information about individuals for the purpose of providing pregnancy relaxation and antenatal education.

Tranquil Baby is committed to protecting your privacy and personal information.

Demelza Sayers, trading as ‘Tranquil Baby’ is registered as a sole trader in the UK.

2) WHAT INFORMATION WE COLLECT & HOW WE COLLECT IT

We collect information that you give us directly and information that helps us provide our services safely and effectively.

Personal information is information that can be used to directly or indirectly identify an individual. The types of personal information collected may include, but is not limited to, your name, email address, phone number or business contact details. We process this information to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.

You may provide information to us via email, online/handwritten booking form, through social media or telephone conversation, when you make a payment, when you visit our website (through cookies) or during our classes (if you share information with us). Personal information also includes any comments, images, documents or videos that you provide or share on our website or any of our pages or other online platforms.

Customer Data that includes information relating to any purchases of services such as your name, title, billing address, email address, phone number, contact details and your purchase details will also be retained. 

Information specific to our pregnancy services include:

  • How many weeks pregnant you are
  • Your due date
  • Whether you are expecting multiples
  • Any pregnancy complication or concerns
  • Previous pregnancy history (if relevant)
  • Medical conditions that may affect participation
  • GP/midwife contact details

3) WHY WE COLLECT THIS INFORMATION (LEGAL BASIS)

We collect and use your information for the following reasons:

3.1 To Provide Our Services (Contractual Necessity)

We need your information to:

  • Confirm and manage your bookings
  • Contact you about classes or appointment
  • Process your payments
  • Provide services safely and appropriately for your needs
3.2 To Keep You Safe (Legitimate Interest & Legal Obligation)

We need health information to:

  • Ensure our services are suitable and safe for you
  • Modify activities if needed for your circumstances
  • Respond appropriately in an emergency
  • Meet our duty of care and insurance requirements
3.3 For Marketing (Consent)

With your permission, we may:

  • Send you updates about our classes and services
  • Share tips, articles and resources
  • Inform you about special offers or new programs

You can opt out of marketing at any time – just click ‘unsubscribe’ in any email or contact us directly.

3.4 For Legal Compliance

We may need to keep certain information to:

  • Comply with tax and accounting requirements
  • Respond to legal requests
  • Protect our legal rights

4) HOW WE USE YOUR INFORMATION

We use you information to:

✓ Confirm your bookings and send appointment reminders

✓ Ensure you can safely participate in our classes or services

✓ Contact you about any changes to scheduled sessions

✓ Process payments and issue invoices

✓ Keep accurate records of your attendance and progress

✓ Contact you in an emergency

✓ Respond to your questions or concerns

✓ Send you marketing emails (only if you’ve opted in)

✓ Improve our services based on feedback

✓ Comply with legal and regulatory requirements

We will NEVER: 

✗ Sell your information to third parties
✗ Use your information for purposes you haven’t agreed to
✗ Share your health information without your permission (except in emergencies)
✗ Send you marketing if you’ve opted out

5) WHO WE SHARE YOU INFORMATION WITH

We respect your right to privacy and will not disclose, share, sell or rent any personal information held about you, unless we have your permission to do so or are required by law to do so. We will share your personal information where we are under a duty to do so in order to comply with any legal requirements or obligations, any request from the government, or where it is necessary in order to enforce or protect our own rights, your safety or that of others, or where it is deemed necessary to investigate fraud.

We will only share your information when necessary:

5.1 Emergency Services

In a medical emergency, we may need to share your health information with :

  • Emergency services (ambulance, paramedics)
  • Hospital staff
  • Your emergency contact
5.2 Service Providers

We may share limited information with:

  • Payment processors (to process card payments) – e.g. Stripe, PayPal
  • Booking systems – e.g. Ticket Tailor
  • Email platforms – e.g. Mailerlite (to send newsletters)
  • Storage systems – e.g. Google Drive
  • Accountants (for tax and financial record keeping)
  • Zoom for online classes

All third parties are carefully chosen and required to keep you data secure.

5.3 Insurance and Professional Bodies

We may need to share information with:

  • Our insurance provider (in case of a claim)
  • Professional bodies or regulatory organisations (if required for qualifications or complaints)
5.4 Legal Requirements

We may share information if required by law:

  • Court orders or legal proceedings
  • Safeguarding concerns (if we believe someone is at risk)
  • Law enforcement requests
5.5 Venue requirements

If we hire venues, we may need to provide:

  • Your name for attendance registers
  • Contact details (if required for venue contact tracing or emergency procedures)

6. HOW WE PROTECT YOUR INFORMATION

We take data security seriously and use appropriate measures to protect your information:

✓ Password protection – All digital files are stored on a password-protected laptop
✓ Limited access – Only Demelza Sayers can access your data
✓ Secure communication – We don’t send sensitive health information by email
✓ Regular reviews – We regularly review who has access to what
✓ Paper records – Any paper forms are stored securely [in a locked cabinet] and destroyed when no longer needed

6.1 Where We Store Your Information

Your information is stored:

  • On a secure, password-protected laptop
  • In cloud-based systems e.g., Google Drive, with two-factor authentication
  • In our booking system (Ticket Tailor)
  • In paper files in a locked cabinet

All storage complies with UK GDPR requirements.

7) HOW LONG WE KEEP YOUR INFORMATION

We only keep your information for as long as necessary.

7.1 Active Clients

While you’re actively using our services:

  • Contact & booking information: For the duration of your use of our services
  • Health & medical information: Until you stop attending or request deletion
  • Payment records: Minimum 6 years (legal requirement for tax purposes)
7.2 Past Clients

After you stop using our services:

  • Financial records: 6 years (HMRC requirement)
  • Contact details: 1- 2 years (in case you return or we need to contact you about past services)
  • Health information: Deleted after 1 year of inactivity, unless required for insurance claims
7.3 Marketing

If you’ve opted in to marketing emails:

  • We’ll keep your email until you unsubscribe or 1 year of inactivity
7.4 Right to Deletion

You can request deletion of your data at any time (see Section 9 – Your Rights).

Note: We may need to keep some information if:

  • Required by law (e.g., financial records)
  • Needed for legal claims or disputes
  • Necessary for insurance purposes

8) CHILDREN

This website is not intended to be accessed by visitors under the age of 13 and consequently we do not intentionally collect information from any visitor who is under the age of 13. In the event we discover that a person under the age of 13 has accessed our site and provided personal information than we shall attempt to delete and/or destroy such information as soon as possible.

9) YOUR RIGHTS

Under UK GDPR, you have the following rights:

9.1 Right to Access (Subject Access Request)

You can request a copy of all the personal information we hold about you.

  • We’ll respond within 30 days
  • This is free of charge
9.2 Right to Correction

If any information we hold is incorrect or incomplete, you can ask us to correct it.

9.3 Right to Deletion (“Right to be Forgotten”)

You can ask us to delete your information, except where:

  • We’re legally required to keep it (e.g., financial records)
  • We need it for legal claims
  • It’s necessary for insurance purposes
9.4 Right to Restrict Processing

You can ask us to limit how we use your information in certain circumstances.

9.5 Right to Data Portability

You can request your data in a common format (e.g., PDF or spreadsheet) to transfer to another provider.

9.6 Right to Object

You can object to:

  • Marketing communications (opt out at any time)
  • Processing based on legitimate interests
9.7 Right to Withdraw Consent

If we’re processing data based on your consent (e.g., marketing), you can withdraw consent at any time.

How to exercise your rights: Email us at demelza@tranquilbaby.co.uk or call 07830131495.

We’ll respond within 30 days.

10. COOKIES

Our website uses cookies to improve your experience.

What are cookies?

Small text files stored on your device that help our website function and remember your preferences.

What cookies we use:

  • Essential cookies: Allow the website to function (e.g., remembering items in a booking form)
  • Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics)

Managing cookies:

You can control cookies through your browser settings. However, disabling essential cookies may affect website functionality.

11) THIRD-PARTY LINKS

Our website at www.tranquilbaby.co.uk or social media may contain links to other sites. We are not responsible for the privacy practices of those web sites and have no knowledge of whether cookies or other tracking devices are used on any such linked sites. If you have any concerns regarding the privacy of your information you should ensure you are aware of the privacy policies of those sites before disclosing any personal information.

Further Information

If you have any questions about this Privacy Policy or require more information concerning our privacy practices, please contact demelza@tranquilbaby.co.uk. 

Changes to the Tranquil Baby Privacy Policy

This privacy policy is accurate as at 03/02/2026. We reserve the right to alter or amend it without notice. Should the Privacy Policy be altered, the new policy will be posted on the website at www.tranquilbaby.co.uk. Your first use of our website after the date of any amendments or alterations will constitute your acceptance of such changes therefore, we recommend you review this Privacy Policy regularly to keep informed of any changes.